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Showing posts from May 1, 2015

Section 9: Creating a Cohesive Brand Identity in Fashion Design

You'll notice that many well-known fashion designer's work is instantly recognizable (even if you're not particularly a fan): Donna Karan - famous for her wrap dress,  Missoni  - zigzag stripes, and Tommy Hilfiger - red, white, and blue, as examples.

Well, in this post, I'm going to talk about my personal design philosophy/branding here at Manic Pop, and how you can develop your own cohesive identity for your work too!



Playing Off a Theme/Inspiration: For Manic Pop - Stripes! Myth: You don't need to "do it all" - focus on what makes your clothing, YOU and work from that.  The stripes element comes from 2 places for me: one is my mod rainbow rings pictured above. I've had the middle one since I was about 8 years old (1994) and it's a mod lucite 60s reproduction ring. 
I've worn this ring all throughout college and then nearly hyper-ventilated when I found the 2nd one (ring finger) in 2010 at a secondhand shop. I do have some act…